When you look at both images, which one would you rather order?
While we can't judge a book by its cover, people do judge a company by its appearance. A recent study conducted by Akamai Technologies found that 30% of users formed a negative perception about organizations based on poorly designed web sites.
The same study also concluded that the average web users' attention span is less than 8 seconds. That's right folks, you've got only 8 seconds to convince the user to continue reading on.
My point is simple, when building web sites first impression is extremely important. |